- DENIAL. This stage can’t last long. The email is right there and pretty easy to read. Writers generally have good reading comprehension skills. You can spend some time scanning it for clues, but if you’ve gotten this email more than once you know it’s boilerplate language. You may wonder why it got sent to you on a Saturday morning. You try to imagine who’s making these decisions, and how late they are working, especially since they apparently mulled it for three days. Was it like that time you sat in the jury box all day during jury selection before getting kicked out in favor of someone who hadn’t seen her brother hit a motorcyclist? Or did it just take three days because they are inundated?
- ANGER. Oh, writers are surely used to this. It’s why a lot of us self-publish. Back when I was still trying to find an agent or publisher, I would get some lovely and encouraging rejections. A persistent, resilient, emotionally healthy writer probably would react to these by thinking, “Oh, X likes my writing, so I should try with another book!”
Then there’s me. I usually think something like “If you don’t like this, you’re not going to like the next one. A writer’s style is her style and her subjects are her subjects. So let’s not waste any more of each other’s time.”
I teach literature as well as writing it, and the one thing my students and I always notice after a while is that the most acclaimed writers are almost always driven by something a bit dark. Of course, I refuse to believe this about myself (see “denial”), but if I were not driven by some unmet need of some kind, wouldn’t I be out spending my time actually being in relationships instead of sitting in a room writing novels about them? So, I must rationally conclude that I am probably about as prickly and neurotic as the next writer.
It’s tempting to react with anger to BookBub, too, especially since their short, 30-day submission window means giving up many other promotional opportunities with longer windows in an attempt to nail theirs down, especially while trying to triangulate with Kindle Select and past promotions.
If I hadn’t already had success with BookBub on the first novel, I might well decide to forget even trying in the future. Which would be stupid. Not all books are going to appeal as well as others. Ideally I’ll translate any anger into determination to “show them” (“them” being every person or entity who has ever not been immediately bowled over by my genius — sadly, there are legions of these people).
3. BARGAINING. This is when you might be tempted to send an email back asking what it would take, or perhaps expressing some of that anger or desperation you feel, as if you could elicit some pity or even shame someone into doing what you want. DON’T DO IT. Speaking as a former acquisitions editor, the least pleasant part of the job was dealing with writers who wouldn’t take no for an answer. There is absolutely no way to do this and sound like a person anyone would ever want to work with in the future. You’ll be remembered, all right, and not in a good way.
4. DEPRESSION. As an indie author rejected by BookBub, I have suffered the loss of some future income and reviews. The trajectory I had hoped for (and that I had the pleasure of experiencing before) is just not going to happen. Whereas last year I turned a small profit on this enterprise, this year I can now forecast that I won’t. Even though the writing income was never going to be enough to change my life significantly anyway, this requires some grieving. I just found this out, so the publisher in me is still grieving, because she would really prefer to be able to strut around a bit. The writer in me is, thankfully, already focused on the next two books. But she’s still a bit bummed, too. Writing inevitably courts grief as well as joy. Publishing inevitably courts grief as well as joy. You must decide for yourself whether the joy outweighs the grief.
5. ACCEPTANCE. There was an interesting post by RJ Crayton on Indies Unlimited this week about people getting fed up with the hard work and poor returns of writing and/or indie publishing and quitting (aptly titled “Self Publishing Shouldn’t Be Miserable“). If you’re writing because you think it will make you rich, or give you status, you’re going to hit this point a lot sooner than someone who’s writing because she has something she really wants to say. Unless you’re very lucky or unusually brilliant, or perhaps awesome at marketing, there’s a long, long road to success as an author. Many never get there. For some, getting there is sadly temporary. Those of us who are older understand that we might well die before we reach the magical golden land of steady book sales to hungry readers.
But I’m okay with that. This is a road that has its own rewards.